Each month Ebay grants every user 50 free listings if you do not have a seller store, with the seller only having to pay for the FVF (Final Value Fees) to Ebay when the item sold and the buyer has paid. It wasn't too long ago I had 50 free listings granted to me with a $5,000 seller limit. That meant I could only list 50 items whose total value wasn't over $5,000. Sometimes I would use all 50 listings, but other times I would list minimally and wouldn't hit the limit at all. Most often my selling at the time was casual or I was posting something that I bought online or in a store and never got to wearing.
When I would get a 10,000 free listings promotion I would pretty much drop anything I was doing and take advantage of it since it would allow me to list any item without using my 50 given listings. It would give me a lot of extra leeway when listing or trying to be more active on Ebay. I really learned how to manipulate Ebay's free listings to the full extent by being critical of what I was posting. If I knew an item would likely not sell due to the season I would wait to list it for a free listing promotion, for example selling a heavy winter scarf in July is probably not going to happen, so when I would get the free listings I would relist my item at that time instead of wasting a needed free listing on something that would be more likely to sell.
If you're really smart about listing on Ebay you can push your free listings to the limits and maximize your profits without having to pay insertion or listing fees. I strongly advocate a seller not pay to list their items, if you don't sell an item you lose money and that cuts into your profit. Before my store, I never paid for listings and I probably will do my best to not do so at any point. Final value fees are the only fees I am willing to pay to Ebay, and you should adopt this mentality as well if at all possible. If you have a swimsuit up for auction from the first week of November until the first week of May (when you sell) on a 7 day auction, and you've paid $0.30 per listing, you've paid $8.10 to Ebay thus cutting into your profit. Many sellers lower their starting price on auctions to entice buyers, but this can backfire. Take into consideration this swimsuit that is out of season, there are fewer watchers which means less bidders, and if your item does sell it will be for even less than usual. Not only you will make less profit on what you would have gotten for it in June, but you also lost that additional $8 to Ebay. If you are going to pay for an item, only pay for something that you are for sure going to sell, and your profit will definitely cover the cost of the extra fees.
If an item isn't selling, you shouldn't be paying. If you think your item SHOULD be selling and its not, take a critical step back and think to yourself what is wrong with the listing that is preventing you from generating a sale? Is it the listing title, the pictures, or possibly the description, or even the price? Be critical as each free listing is important and you want to utilize this free option.
Don't waste your free listings on items that aren't selling, and entice buyers by always looking at your listings to try to generate sales with changes. Think of that item you were watching in July and the description said "Perfect Christmas Present". The description looks dated, and the person doesn't seem to be hands on with their item.
Each of these freebies can easily create more profit for you when you capitalize on them. Minimizing your cost by using these free listings is a great way to get started on your feedback, and started on selling on this incredible platform. If you can, always take advantage of this Ebay incentive.