As someone who has a seller store one of the constant questions I am asked by friends and other Ebay sellers is why I don't branch out and sell other items besides clothing, shoes, accessories, and jewelry. Though I have sold the occasional vinyl record and band poster I really believe that one of the reasons I am most successful is because this is my niche. Consider walking into a consignment store or boutique, how would you feel if this store was also selling teapots, DVR players, car parts, and lightbulbs? You probably wouldn't stay too long and find yourself going somewhere else, especially if you're looking at a high end item. My followers (and repeat customers) know that when they look at my shop it will always be within the fashion industry. My niche is clothing, and I do my best for it all to be fashionable and wearable. What I mean by wearable is something that can be promptly worn (as all my items are washed/drycleaned) or repaired to be worn quickly. I try to make my shop be like an actual store so that buyers are comfortable purchasing an item from me that is $16.99 or $369.99.
I must emphasize that this is my business model, and doesn't necessarily need to be yours. I have purchased many incredible items from sellers who are literally selling Ikea furniture bolts and souvenir shot glasses in the next listings. There is no wrong answer on Ebay as long as you're being honest with your listings.
Here at TSL I recognize that selling clothing is a 12 month job. Unlike fashion sellers, some only sell seasonal items or feel serious slumps during the warmer months (see: 3rd Quarter post). Though there is a slight drop in sales during the summer, we really feel the slowdown in the final 2 weeks before Christmas. Ironically enough, this is when the major sales happen for most Ebay stores because many of them are selling gifts, games, and decorations for the impending holidays. But not to worry if you have a bit of a slump, because good times are coming, I promise!
Since sellers like us are selling items that buyers are buying for themselves, we don't get a lot of business during this brief time period. The only advice I can lovingly give is to keep on listing!! I've also noticed my items get ridiculously high amounts of watchers during this period, and then I hear that beautiful cha-ching/cash register sound from my Ebay app. As soon as Christmas morning I start getting sales. What I believe is sellers are watching items they want to buy when they get their holiday cash/giftcards. I always keep listing during this period, especially hats, scarves, and coats. They are always selling and always moving during the fall and winter months. Wrapping up the year with a ton of listings in your store is an incredible feeling as well. I always feel more accomplished posting a handful of new items when everyone around me is running around the stores buying those special gifts for their loved ones. Don't feel discouraged if you're feeling the slowdown, because I am too- but I assure you we are in this together!
Special congratulations is in order to Hillary from the incredible Ebay store "Wallace and Co.". She was the lucky winner in our survey drawing. Everyone was an incredible help and I truly appreciate all the feedback I received on the survey. Your participation was priceless, and a special thanks is most certainly in order.
Though our winner was selected at random, we wanted to share Hillary's Ebay shop to show you what a great store she has and a solid reference on those who are starting out.