Hello dear lister! Here at TSL we do our best to give a variety of posts that stay relevant to sellers whether they are just starting out or have been on this platform for years. A popular question we are constantly asked is "how long do I leave a listing up before I give it away or take it down?" Here at TSL we look at the Sarong vs Scarf, and CDP.
Though every Ebay marketing tool will tell you “theres a buyer for everything”, that is not always true. There are some items that will never sell because no one is interested in it, its too overpriced, or not in demand. Here at TSL we look at the 3 main things for posting an item on Ebay, the Cost, Demand, and Profit. When you look at these three you can really get an idea if you should or shouldn't list or relist an item.
A good rule of thumb is that most of your sales will be within the season you're selling. Our summer sales tend to be dresses, tank tops, and sunglasses. Over the summer so far we've sold one item that were for fall/winter, and that was a Helmut Lang leather coat. Certain shoes are seasonal, boots do not have the same uptick as they do in October-March, as sandals see the downturn when cooler weather starts to set. Jewelry is the only exception to the rule of seasonal selling. Do not get discouraged when that rare Louis Vuitton swimsuit isn't selling in November, because buyers aren't looking for summer splurges in the winter! In order to be successful with Ebay you have to try to understand the habits of your buyer, and your typical Ebay customer tends to be for the person who isn't shopping just to shop, but on Ebay looking for something specific. We believe that many of our out of season purchases happen to be because the buyer happened to be looking at our store and stumbled upon it.
Coming into October most people won't relist the sarong they've had up all summer, to use that free listing to list a scarf instead. You have to maximize your listings when they're limited. Ebay does allow you to keep old listings for 90 days then the item disappears forever. What we used to do in the past is copy and paste the important data – measurements and description into a word document and save the pictures in a folder and when the season would return we would have all the pertinent information without having to redo the work.
Many sellers (us included) put listings up as Buy It Now (BIN), and relist every 30 days to maximize our free listings. If you are a basic seller you get 50 free listings a month, whether its auction style or BIN. This is where it can get tricky because after you put an item up you use the free listing whether it sells or not. Afterward it will cost you a minimum of $0.30 per listing. We have to note that Ebay tends to do 1000 free auctions promotions almost every month, especially during the summer season to inspire sellers to post auctions, which doesn't take from your free listings. We always recommend utilizing these promotions, and if you can drop what you're doing to take advantage of posting items for free. As a seller you have to make the executive decision if that item you have listed is worth using your free listing or if you have something that you will know will sell or move faster.
If you have a basic seller store, you have 250 listings up for sale/sold. This means if you have 160 items for sale, and you have sold 10 items that month (always from the first to the last day), you've used 170 listings, and have 80 listings left for the month. If the item ends and it is unsold (auction or BIN), you do not lose the listing as you would without a seller store, so if none of the 160 auctions sell and they all end, the next day you would have 240 listings available since you only sold 10 items and have nothing up for sale. We recommend a seller store for anyone who has more than 100 items up as the promotions and convenience are great, and instead of making that sarong/scarf decision both items can be up for sale.
Besides looking at the sarong vs scarf idea, CDP is our go to for selling an item. When you look at your cost, demand, and profit on an item it can change or cement the idea if you should list an item. For example, TSL would never pay to list a fox fur coat in the middle of July. To be even more forthright, we wouldn't even list it in July because its not in season and you wouldn't make as much of a profit on it compared to having it up in November. This for us is a wait item and gets listed in October. Another great example of something we would post right now is a silk maxi dress as they are in high demand during summer.
If you have the listing availability we always recommend you have an item listed on Ebay, but we never recommend paying for a listing that isn't in season and didn't sell during that season. If its a scarf that didn't sell in December, then it probably won't sell in July. You are losing money when you pay for a listing, and this will eat up your profits quickly!
Our biggest recommendation is do not list a sarong in October, and do not list that scarf in May if you have to pay for it.
Thanks for reading, and don't forget to list list list!